Hotels and resorts are expanding their offerings beyond guest rooms ahead of the summer vacation season. Combined hotel packages featuring restorative meals, pool access, exhibition viewings and experiential programs are being rolled out one after another.
According to the hotel industry Friday, Seoul Dragon City is running "Summer Bites," an integrated summer-season event, through July 7. The event is divided into three themes—dining, guest rooms and rooftop—offering summer-limited menus, room packages and seasonal desserts. Food Exchange is strengthening its restorative menu with items such as eobokjaengban and steamed sea bass, while Unkai is offering a summer restorative course using eel and croaker. The rooftop space "Cabana City" operates a dining menu with the atmosphere of an urban resort.
Westin Josun Seoul is also holding a "Book Early and Save More" event through the 12th, targeting demand for urban staycations. The product allows stays through August 31, and guests who book their rooms at least seven days before their stay date can receive a 25% discount off the official rate. All guest rooms are equipped with the Westin brand's signature "Heavenly Bed" and aroma balms to aid summer sleep.
Dining and exercise programs are also included in the package. The restaurant "On:Table" offers restorative menu items such as wild croaker, eel and samgyetang, along with sushi omakase, hanwoo grill, and king crab, snow crab and lobster. Guests can enjoy the On:Table lunch and dinner buffet at a 10% discount. The fitness club "Cosmopolitan" offers exercise programs, a golf swing analyzer, an AR-based putting training system and an indoor swimming pool.
Products have also been launched for family guests visiting hotels with their children during summer vacation. Yeouido Marriott is running a package in collaboration with the English kids' club "The Blue Tiger." Guests using the package are provided with a one-hour free pass to the kids' club and a kids' bathrobe. The product allows children to use the kids' club program located in the same building while their parents rest at the hotel.
Paradise Hotel Busan has launched a summer product in collaboration with the French perfume brand Diptyque. On the 7th, a "Summer Wreath Workshop" using summer flowers and Diptyque scents will be held for Paradian Reward members. The "Diptyque Summer Water Garden Package," on sale through August 31, includes one night in a Deluxe Ocean Terrace room, a Diptyque hair mist, and wine and chocolate welcome gifts. The lobby lounge Crystal Garden also offers an afternoon tea set that adds Diptyque perfume and body samples to items such as orange tarts and cakes.
Signiel Busan is running a summer food and beverage promotion through August 31. The all-day dining venue "The View" offers menus using lobster from New Brunswick, Canada, and wild blueberries. Items include butter-grilled lobster, lobster pizza and short pasta, as well as blueberry tart and french fries.
The outdoor pool bar operates a "Sound and Read Cabana" package. It provides a two-hour cabana pass, a waterproof book and a premium headset, allowing guests to enjoy reading and listening to music by the pool. Champagne and a cheese and fruit platter are also included.
"Because just moving outside in the heat becomes a burden, many customers want to complete everything—dining, rest and children's programs—inside the hotel," a hotel industry official said. "This summer's hotel products are focused more on what guests can do outside their rooms than on the rooms themselves."
