Simmons Opens 'Beautyrest Black Pop-Up Store' at Shinsegae Daegu

Culture|
|
By Sung Hyung-joo
||
null - Seoul Economic Daily Culture News from South Korea

Simmons will operate a "Beautyrest Black Pop-Up Store" at Shinsegae Department Store's Daegu branch through the 19th, the company said Wednesday.

The pop-up store displays the popular "Deborah," "Marion" and "Bridget" models from the Beautyrest Black line, along with "Gelmon," a popular model from "Beautyrest," Simmons' flagship mattress and a mega-hit mattress collection in the industry.

Simmons has installed curtains in each space to create a private testing atmosphere, offering an experience befitting a premium brand. Photo courtesy of Simmons.

#Simmons#BeautyrestBlack#PopUpStore#Shinsegae#Daegu#PremiumMattress#Beautyrest

Companies in this story

Shinsegae
004170.KS · Consumer
AI KEY Company Analysis →

Original reporting by Sung Hyung-joo for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

View Korean originalTranslation Policy

Watch · Seoul Economic Daily

More →
5:23

Most Read This Week

1-5
  1. 1
    Musical 'Let Me Fly,' Made Famous by Park Bo-gum, Now Soars with Ahn Jae-wook and Lee Hee-joon
    Musical 'Let Me Fly,' Made Famous by Park Bo-gum, Now Soars with Ahn Jae-wook and Lee Hee-joon
  2. 2
    Germany Debates Ending Century-Old Sunday Shopping Ban
    Germany Debates Ending Century-Old Sunday Shopping Ban
  3. 3
    Korea Investment Sees SK hynix Q2 Profit Missing Market Estimate
    Korea Investment Sees SK hynix Q2 Profit Missing Market Estimate
  4. 4
    Teachers Retreat From Lessons as Political Complaints Mount
    Teachers Retreat From Lessons as Political Complaints Mount
  5. 5
    Brokerage That Called KOSPI Crash Now Says Bottom Is In, Sees 11,450
    Brokerage That Called KOSPI Crash Now Says Bottom Is In, Sees 11,450
← Back to Home

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Open in full screen

Korea Chaebol Tree

Preview
Families Behind the GroupsKFTC May 2026 · DART filings

An English-first interactive map of Samsung, SK, Hyundai, LG and Lotte — built for foreign investors, correspondents and analysts. Korea translates companies into English. We translate the families behind them.

Open in full screen

SIGNAL

Pre-register
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

Pre-register for SIGNAL English Edition — a premium subscription bringing Korean capital markets coverage (M&A, IPOs, private equity, fund flows) to global institutional investors. First access to the 50% introductory rate.

Open in full screen