Simmons Opens 'Beautyrest Black Pop-Up Store' at Shinsegae Daegu

Culture|
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By Sung Hyung-joo
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null - Seoul Economic Daily Culture News from South Korea

Simmons will operate a "Beautyrest Black Pop-Up Store" at Shinsegae Department Store's Daegu branch through the 19th, the company said Wednesday.

The pop-up store features "Deborah," "Marion" and "Bridget," among the most popular models in the Beautyrest Black lineup, along with "Gelmon," a popular model from "Beautyrest," Simmons' flagship mattress and a mega-hit mattress collection in the industry.

Simmons has installed curtains in each space to create a private experience atmosphere, offering an experience befitting a premium brand. Photo provided by Simmons

#Simmons#BeautyrestBlack#PopUpStore#Shinsegae#PremiumMattress#Daegu#Beautyrest

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Original reporting by Sung Hyung-joo for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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