Simmons is operating a "Beautyrest Black Pop-Up Store" at Shinsegae Department Store's Daegu branch through the 19th, the company said Wednesday.
The pop-up store features popular Beautyrest Black models including the "Deborah," "Marion," and "Bridget," along with the "Gelmon," a popular model from "Beautyrest," Simmons' flagship mattress and the industry's mega-hit mattress collection.
Simmons installed curtains in each space to create a private experience atmosphere, offering an experience befitting a premium brand. Photo courtesy of Simmons.
