The Shilla Seoul is introducing a limited-edition eco bag inspired by traditional Korean accessories.
The Shilla Seoul said Sunday that it will sell a petite eco bag, created in collaboration with craft designer Bang Yoon-jung of "Chilseok Munui," at the hotel's bakery "Pastry Boutique" starting July 6.
The product is made in a smaller size than conventional eco bags. It is designed to hold everyday belongings such as a wallet and a mobile phone with ease.
The design reflects imagery drawn from traditional accessories, namely the hojumeoni (pocket pouch) and norigae (ornamental pendant). The meaning and decorative quality of the hojumeoni, in which ancestors stored precious items, are expressed through a leather mini pouch and charm ornaments.
The product is sold in limited quantities, and sales will end once the prepared stock is depleted.
"With a design that carries a Korean story, we are targeting foreign customers and customers who value cultural meaning," a Shilla Seoul official said. "We will continue to introduce products that capture Korean sensibilities through artist collaborations."
The Shilla Seoul also plans to sequentially release a collection of traditional baked treats reflecting Bang Yoon-jung's Hangeul designs and architectural elements of the Yeongbingwan state guesthouse.
