Fire, Wheel, Writing, Money and More

The book traces the evolution of the four pillars that have driven human civilization—fire (energy), the wheel (distribution), writing (information), and money (capital)—analyzing the rise and fall of technologies and companies. Chae Seo-il, professor emeritus at Korea University and an elder figure in Korea's business academia, explores the essence of management through numerous cases drawn from 1.5 million years of human civilization. Through various examples such as the metal type of the Song Dynasty and Joseon and the downfall of Kodak, the book highlights that it is the environment and purpose surrounding a technology, rather than the technology itself, that determines success or failure. It diagnoses that in an era where artificial intelligence (AI) and robots have become commonplace, crisis and opportunity coexist for Korean companies. 25,000 won.

What is the difference between those who give up midway and those who achieve their goals? Nick Bare, an entrepreneur and ultramarathon finisher, finds the answer in the power of moving 'one more' time. The author says that success begins not from special talent or circumstances, but from the choice to take one more step at the moment you want to quit. Based on his experiences as a U.S. Army officer, his failures as a businessman, and his challenges in extreme sports, he introduces ways to restore broken routines and break through self-doubt. This is a self-development book that emphasizes the importance of consistent action toward goals, rather than a simple theory of grit. 19,000 won.

This book compiles the investment philosophy and techniques of Martin Zweig, the legendary Wall Street investor. The author is famous for predicting the market crash just before Black Monday in 1987 and protecting his assets. Based on an investment strategy combining technical and fundamental analysis, the book explains how to read the market's direction using interest rates, Federal Reserve policy, investor psychology, and market trends. In particular, under the principle of "don't fight the market, follow the trend," it introduces various indicators and trading techniques for spotting bull and bear markets early. 22,000 won.

The author, a technology reporter for The Wall Street Journal, interviewed hundreds of practitioners and experts in the field of artificial intelligence (AI) to compile new principles for work in the AI era. He stresses that there is no universal way to use AI, and that AI must be used as a tool tailored to each person's expertise and work environment. He also explains the operating principles and limitations of AI in an accessible way, and introduces real cases of organizations and companies integrating the technology into their work. This is a practical guide that presents ways to use AI as leverage to boost productivity, rather than as an object of fear. 20,000 won.