Kangbuk Samsung Hospital, affiliated with Sungkyunkwan University School of Medicine, said Monday that information technology (IT) YouTuber ITSub, along with Naver Shopping Live and eight other companies, donated 70.8 million won in funds and 36.4 million won worth of goods to support the treatment of high-risk newborns.
A total of eight companies participated in the donation through in-kind contributions, including Sony Korea, Nescafé Dolce Gusto, Rincle, Love, Brezza, Roborock, Dreame and Youze. The donations, worth a combined 107.2 million won, will be used to support high-risk newborns and unwed mothers in financially struggling families.
ITSub reportedly decided to make the donation based on a meaningful connection with the obstetrics and gynecology department at Kangbuk Samsung Hospital, where his child received its first medical care.
"As I recently became a parent, I came to deeply empathize with newborn health and the medical environment, and I had a strong desire for every child taking its first step into the world to grow up healthy," ITSub said. "I hope this can be a small source of strength for newborns who need intensive care and their families."
