NOL Universe is integrating its travel, leisure and cultural services under the NOL brand, embarking on a transition into an "AI travel agency."
NOL Universe said Saturday it will consolidate services that had been scattered across separate platforms — including accommodations, flights, tours, leisure, and tickets for performances and exhibitions — into NOL. Through this, the company plans to enable customers to handle everything from travel research and booking to organizing local itineraries and engaging in performance and leisure activities on a single platform.
As the first step of the integration, NOL Interpark Tour and NOL Ticket will merge into NOL in September. Triple will then be combined sequentially. Until the integration, each service can be used as before, and even after the integration, existing booking records can be checked on NOL.
"Topping," the paid membership of NOL Ticket, will also carry over to NOL. Existing Topping members can continue to use the same benefits after the integration.
NOL Universe envisions connecting the travel, leisure and cultural domains into a single user flow through this integration. Rather than stopping at flight and accommodation bookings, the company aims to broaden the customer experience by combining performance viewing, local tours and leisure activities. The company's strategy is to develop NOL into an AI-based travel platform that can compete in the global market based on its accumulated products and data.
A promotion is also being held to mark the launch of the integration. NOL Universe will run a nine-week customer appreciation promotion from the 15th to August 17, offering overseas and domestic travel products and discounted tickets along with discount and coupon benefits. Benefits for existing NOL Interpark Tour and NOL Ticket members will also be prepared.
"For customers, watching a performance, booking flights and accommodations, and setting up a local itinerary are all part of one connected journey," NOL Universe CEO Lee Chul-woong said. "This integration is the first step toward evolving into a global AI travel agency."
