LE SSERAFIM is generating buzz after unveiling the second visual concept for its new album, set for release on the 22nd. The mood, entirely different from the first concept, has captured attention and raised anticipation for the group's comeback.
LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) posted the 'YUSU LILY' version concept photos and video for its second full-length album "'PUREFLOW' pt.1" on its official social networking service (SNS) accounts at midnight on the 13th. The released video captures the members beneath a calm water surface in black and white, evoking a dreamy and mystical atmosphere and drawing praise as a "complete visual."
While the previously released first visual concept, 'BIRCH SCAR,' expressed inner human fears and emptiness, 'YUSU LILY' uses continuously flowing water to portray vitality that persists within stillness. In the group photo, the members are submerged in water, leaning on one another. The calm gaze of the five members has drawn reactions that it conveys a solid bond and deepened trust.
The individual images distinctly reveal each member's personality. Kim Chaewon showed a soft and clear charm in a space filled with a gentle glow, while Sakura completed a pure atmosphere with transparent water droplets and wet hair styling.
Huh Yunjin gently revealed her face above the water, with phrases such as "I need your company" embedded in the photo to express her signature lyrical sensibility. Kazuha took on an underwater shoot, radiating charm through graceful movements that appeared to flow with the waves. Finally, Hong Eunchae gazed at the camera with a mermaid-like appearance, completing a deeper mood.
The concept is notably reminiscent of LE SSERAFIM's debut album "FEARLESS." At the time, the members showcased a mystical charm using mermaid-inspired styling and submerged sets. Four years after their debut, their more mature visuals now draw admiration.
LE SSERAFIM's second full-length album "'PUREFLOW' pt.1" will be released at 1 p.m. on the 22nd. The group, which once declared "strong because we are fearless," sings of a shift in perspective through this album — "we became stronger because we know fear." Starting with an Incheon concert on July 11, the group will embark on its second world tour, "2026 LE SSERAFIM TOUR 'PUREFLOW'." The tour boasts a larger scale than last year's first world tour, with a total of 32 performances across 23 cities.
