The film "My Name Is" has surpassed a cumulative 200,000 admissions on the strength of voluntary audience support, continuing its long-running box office success and drawing widespread attention.
The 200,000-admission milestone carries added significance as it represents an "audience-driven hit" propelled not by commercial marketing backed by massive capital, but solely by the film's profound sincerity and the voluntary solidarity of citizens.
In particular, the "430-Person Relay Screening" — which began with more than 10,000 Tumblbug crowdfunding backers and spread across the country like wildfire — served as the decisive catalyst.
Starting with the first group viewing by President Lee Jae-myung and the First Lady, the second screening self-financed by actor Park Joong-hoon, and relay screenings by "the symbol of Jeju" actor Ko Doo-shim, director Yang Yoon-ho, and "Misaeng" cartoonist Yoon Tae-ho, cultural and artistic luminaries continued to join in — including an upcoming GV (guest visit) event with "The Man Who Lives with the King" director Jang Hang-jun. Above all, the voluntary solidarity of unnamed audience members — from a high school senior who generously donated 2 million won of allowance money to a citizen who rented out an entire 140-seat theater at personal expense — became the most reliable driving force behind the 200,000-admission breakthrough.
Good news from abroad also served as a catalyst for the film's success. "My Name Is" recently captured the prestigious Audience Award at the 28th Udine Far East Film Festival, delivering emotion that transcended language and borders and igniting a wave of repeat viewings.
The box office run of "My Name Is" is set to continue this month. Inquiries for group viewings from middle and high schools nationwide have poured in through word of mouth, with the film gaining attention as a living text for history education. In addition, a special free screening will be held at Megabox Jeju Ara from the 8th to the 10th for three days, inviting 1,104 survivors and bereaved family members of the April 3 Jeju Uprising, unfolding a healing screen that embraces 78 years of painful time.
