Parnas Hotel & Resort has appointed Lee Dong-hwan as general manager of Parnas Hotel Jeju, moving to strengthen global service standards and food and beverage (F&B) competitiveness.
Parnas Hotel & Resort announced the new appointment on Thursday. The company plans to simultaneously advance its service system and enhance culinary competitiveness in response to growing foreign demand in Jeju's tourism market.
Foreign tourist arrivals in Jeju are rising rapidly. As of 2025, foreign visitors reached 2.24 million, up 17.7% from a year earlier. As K-culture spreads and demand grows for nature-oriented, wellness and long-stay travel, demand for luxury resorts is also expanding.
Lee is a hotelier who built his career in the U.K., Switzerland and the U.S., accumulating operational experience at European luxury hotels and major domestic luxury hotels. He is an internal appointee who previously served as head of the F&B division at Parnas Hotel & Resort, where he elevated the brand's culinary competitiveness.
During his tenure, he led "Sushi Kanesaka," the Japanese fine dining restaurant at Grand InterContinental Seoul Parnas, to earn a Michelin one-star rating and expanded the premium F&B portfolio through new projects such as "Mercato 521." He also spearheaded space renovations and collaboration projects with global chefs.
Foreign guests currently account for up to 26% of Parnas Hotel Jeju's clientele. The company plans to reinterpret the culinary strategy proven in Seoul to fit Jeju, positioning the property as a "premium culinary destination."
"We will strengthen global-level service and differentiated dining competitiveness to grow the hotel into a luxury property that represents Jeju," Lee said.
