Everland has refreshed its merchandise stores for the spring season, allowing visitors to try on headbands, select plush dolls, and take photos with flowers, while launching more than 500 new products.
Everland, operated by the resort division of Samsung C&T, said Thursday that it has reconfigured its main merchandise stores so that customers can try on or use products directly, and has set up photo spots throughout the stores.
At Racian Memorium near the main entrance, "Maison Chico," a hair accessory store featuring the alpaca character "Chico," opened on the 1st. The store lets visitors try on a variety of headbands and hairpins, and take photos in front of large ribbons and character sculptures. Decorated primarily in pink tones, the store is designed to guide visitors naturally toward trying on headbands and taking pictures.
The "Rose Gift Shop," located between Four Seasons Garden and the Rose Garden, has been decorated with a flower theme in line with the tulip festival. Around 100 products, including tulip backpack plush toys and headbands, are on display, and a growing number of visitors are taking photos with flowers at the nearby garden after wearing their purchases. The seamless flow between the store and the garden is a notable feature.
At the "Safari Gift Shop," which opened along with the renovation of Safari World, purchases are made through an "adoption" process for plush dolls. Customers check the condition of plush toys modeled after characters such as the Korean tiger "Daun" and the lion "Doba," and then receive an adoption certificate. The store features rock-shaped walls and animal displays, along with photo zones including a vehicle-themed spot.
Thirty-three products related to the new circus performance "Wings of Memory" are sold at the Skyway Gift Shop. The items, including cookies, plush dolls, and blankets, reflect the show's concept, drawing visitors before and after performances.
Everland has also launched products in collaboration with external brands. On the 15th, Everland unveiled its "Bao Family Edition" in partnership with the character brand "COLLER" through Naver Shopping Live, attracting about 5,000 viewers over roughly an hour. On the 17th, the company introduced 35 products developed with the lifestyle brand "THENCE."
"We designed the stores so that customers can wear the products and capture the moment in photos," an Everland official said. "We plan to continue releasing products that reflect the seasons and our characters."
