BTS's "BTS THE CITY ARIRANG" (hereafter "The City Arirang") will expand beyond Seoul to major cities around the world.
BTS announced on the global superfan platform Weverse on the 20th that "The City Arirang" festival will continue in Las Vegas, the United States, in May and in Busan, Korea, in June.
"The City Arirang" is a large-scale city project that projects BTS's stories onto urban spaces. Through installation art combining music and media, it transforms entire downtown areas into massive cultural hubs. The project began in Seoul on March 20 alongside the release of the group's fifth full-length album, "ARIRANG." By expanding to additional regions, "The City Arirang" marks a successful start as a global project. In particular, the program will be adapted to reflect the characteristics of each host city, creating maximum synergy with each region while continuously offering distinctive experiences.
"The City Arirang" Las Vegas will be held from May 20 to 31 (local time). Surrounding the "BTS WORLD TOUR 'ARIRANG' IN LAS VEGAS" concerts at Allegiant Stadium on May 23-24 and 27-28, the entire city will be turned into a festival venue.
In particular, this project will offer an enhanced immersive experience through partnerships with major local brands. IP-themed hotel rooms will open on May 20, and official after-parties will be held at famous clubs to extend the concert atmosphere. F&B collaborations, including with world-renowned restaurant brands, are also planned.
Striking visual presentations utilizing the city's landmarks have also been previewed. The Strip, Las Vegas' representative tourism and commercial district, will transform into a vibrant festival ground during the project period. Major landmarks throughout the area will be illuminated in red, the key color of BTS's new album, while large digital billboards will broadcast welcome messages to visitors. Additional key spaces will also be transformed into stages for "The City Arirang."
The festivities will continue in Busan from June 5 to 21. A variety of programs will be held to coincide with the world tour concerts at Busan Asiad Main Stadium on June 12 and 13. The plan is to offer a distinctive cultural experience that allows visitors to enjoy the city like a theme park. Detailed schedules and programs for "The City Arirang" Las Vegas and Busan will be available on Weverse.
