Fans can now experience the global mega-hit intellectual property "Pinkfong Baby Shark" through an artificial intelligence exhibition.
The Pinkfong Company (403850.KQ), led by CEO Kim Min-seok, announced on the 15th that it will begin early bird ticket sales for "Baby Shark's Secret Invitation: Becoming Shark," the world's first AI interactive exhibition utilizing the Baby Shark IP.
The exhibition opens on June 18 at Exhibition Hall 2 of the DDP (Dongdaemun Design Plaza) Museum in Seoul. The approximately 1,650-square-meter (about 500 pyeong) venue will feature more than 20 interactive experience contents. Visitors can explore various spaces including "Sharp Tooth Village," "Deep Sea," "Blue Hole," and "Starlight Coral Forest," interacting with Baby Shark characters in real time and enjoying personalized experiences such as creating their own stories.
The exhibition applies generative AI technology to IP experiences, allowing visitors to directly interact with characters in the Baby Shark universe and enjoy personalized exhibition experiences. AI technologies including large language models (LLM), speech recognition and synthesis (STT and TTS), and computer vision (CV) are combined to respond in real time to visitors' voices, facial expressions, and movements, enabling conversations and emotional exchanges with characters. The exhibition also supports four languages—Korean, English, Chinese, and Japanese—creating an environment accessible to anyone regardless of generation or nationality. Additionally, AI music interaction that generates personalized "Baby Shark Song" based on visitor participation has been applied, further enhancing exhibition immersion.
Super early bird tickets for "Baby Shark's Secret Invitation: Becoming Shark" are available for purchase starting 9 a.m. on the 15th through NOL Ticket and Kakao Talk reservation. Super early bird tickets are offered at 11,500 won for a limited period, up to 50 percent off the regular price of 23,000 won. Details are available through the ticketing platforms.
The exhibition gains additional significance as it is based on results produced with support from the "2025 K-Content AI Innovation Leading Project" promoted by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency. The Pinkfong Company was selected as the lead organization for this project in recognition of its capabilities in expanding K-content awareness and influence, having presented more than 8,800 pieces of content in 25 languages across 244 countries, including "Baby Shark," which has ranked first in global YouTube views for 64 consecutive months. The project is being carried out as an AI-content convergence consortium centered on The Pinkfong Company with participation from specialized companies including Peoplly, Selectstar, Pozalabs, and Davero Art, with plans to explore global exhibition models and AI-based content business expansion possibilities in the future.
A Pinkfong Company official said, "This exhibition is a project that realizes a new form of experience where visitors emotionally connect with characters through AI technology," adding, "We expect it to become next-generation experiential content that anyone, children and adults alike, can immerse themselves in, transcending generations and borders."
