The tvN documentary "I Am K," capturing the voices of K-content fans around the world, premieres Monday at 10:10 p.m.
"I Am K" is a documentary that explores the reasons and essence behind the K-content syndrome through diverse perspectives and in-depth insights from figures involved in K-content both in Korea and abroad. Forty-three prominent figures from Korea's pop culture scene, leading global scholars and K-content fans serve as storytellers, exchanging questions and answers about K-content.
The first episode, airing Monday, shines a multifaceted light on the K-content syndrome under the theme "Why do you love K?" Film director Park Chan-wook, actor Lee Jung-jae, 2PM's Lee Jun-ho, actor Im Si-wan and actor Byun Woo-seok step up as interviewers, drawing intense attention. The show also posed a wide range of questions about K-content to 27,400 fans across 30 countries. The questions span the full breadth of K-content, including "What is your most loved K-drama of 2025?", "Why do you react so explosively to K-movies?" and "What are K-pop's strengths?"
