An offline experience space called "ARMY Madang" has opened at Dongdaemun Design Plaza (DDP) in Seoul to celebrate the comeback of K-pop group BTS, the group's label BigHit Music announced on Tuesday.
"ARMY Madang is a modern reinterpretation of the 'madang,' a traditional Korean communal gathering space, designed to create an atmosphere where visitors can come together and enjoy themselves," BigHit Music said.
Following the curved exterior walls of DDP, illuminated in red light, visitors entering the space are greeted by a sculpture inscribed with the phrase "WHAT IS YOUR LOVE SONG." The distinctive box-shaped sculpture serves as a symbolic photo zone marking the start of the festivities.
ARMY Madang features a variety of interactive zones, including "Customize Your Arirang," where visitors can design their own T-shirts and light sticks; a participatory exhibition where visitors complete the story of "Arirang"; and "FILL YOUR LOVE SONG," where visitors write their favorite songs and lyrics on red balls.
Nearby Cheonggyecheon Stream is lit up at night with illuminations reading "KEEP SWIMMING," the message of the new album's title track. The staircase at Yongsan Station is decorated with blue typography.
ARMY Madang will run through July 12.