Eight out of every 100 viewers of the film "The Man Who Lives with the King" — which has surpassed 16 million admissions to become the third highest-grossing film in Korean box office history — are repeat watchers, data showed.
According to CJ CGV, South Korea's largest multiplex chain, on Thursday, 5.2% of the film's audience watched it twice, while 3.0% watched it three or more times. In total, 8.2% of viewers saw the film more than once.
The share of viewers who watched three or more times is particularly notable. At 3%, the figure ties for first among all films that have surpassed 10 million admissions in Korea, alongside "12.12: The Day" (2023) and "Masquerade" (2012).
While the overall repeat viewing rate is high, so-called "loyal viewers" who watched three or more times are credited with driving box office momentum through word-of-mouth. "The Man Who Lives with the King has seen relatively even viewership across all age groups, showing broad public appeal while also generating repeat viewing demand," a CGV official said. "The emotional resonance of the film and viewers' preference for the actors and narrative have translated into repeat viewings, forming a highly engaged audience base."
As of Thursday, the film ranks third among all domestically released films, behind "Roaring Currents" (2014, 17.61 million) and "Extreme Job" (2019, 16.26 million). It crossed the 10 million mark on June 6 and became only the third film in Korean history to surpass 16 million admissions on Thursday.
