Kim Young-su, First Vice Minister of Culture, Sports and Tourism, attended the opening ceremony of the 2026 Seoul International Buddhist Expo at COEX in Gangnam-gu, Seoul, on the afternoon of July 2 and emphasized the "development of traditional culture into creative content."
"Our traditional culture gains stronger and more sustainable power when it goes beyond being a heritage to simply preserve and is reused in everyday life, reinterpreted as industry, tourism and content by meeting new generations," Kim said in his congratulatory address. "This is precisely where K-Culture holds its potential to reach out to the world."
"In this regard, I hope the Seoul International Buddhist Expo will continue to lead the modern reinterpretation and industrial expansion of our traditional culture and become the best platform for building strong connections with future generations," he added. "The Ministry of Culture, Sports and Tourism will actively support efforts so that our citizens can enjoy traditional culture through this expo and develop those experiences into creative content."
