BTS released a music video teaser for "2.0," a track from their fifth studio album "ARIRANG," on the official HYBE Labels YouTube channel on Tuesday.
The music video pays homage to "Oldboy," the iconic film by director Park Chan-wook. Even the brief teaser revealed on the day evokes the atmosphere of "Oldboy," raising expectations for the full video.
The footage is set against a worn-out hallway and an elevator. The narrow corridor is packed with rough, menacing figures. As the elevator arrives at the second floor and its doors open, the BTS members appear in stark contrast. They are dressed in sharp suits, some holding newspapers, while one member grips a back scratcher that clashes with his refined outfit. The newspapers carry headlines reading "Brand New 2.0 Launch… Full Strategy Overhaul" and "2.0 Hidden Secret Code Discovered." These phrases tie into the track title "2.0," adding a playful touch. The video concludes as the hands holding the newspaper slowly lower, revealing RM's face behind sunglasses. Both his outfit and styling are reminiscent of the film "Oldboy."
"2.0" is a track that captures BTS's current chapter — a new phase shaped by change and growth — with a fresh sensibility. The song layers the lyric "You know how we do" over hip-hop and trap beats marked by unconventional rhythms, vividly conveying the group's relaxed and confident attitude. The track debuted at No. 50 on the Billboard Hot 100 chart dated April 4.
BTS has been sweeping U.S. Billboard charts with their fifth studio album "ARIRANG," released on March 20. The album and its title track "SWIM" topped both the Billboard 200 main album chart and the Hot 100 main song chart simultaneously. Notably, 13 of the album's 14 tracks entered the Hot 100, demonstrating broad support from global music fans.