Global audio and music streaming platform Spotify unveiled its global campaign "SWIMSIDE," held in Korea over three days to celebrate BTS's comeback, on the 30th.
The campaign kicked off with "Spotify X BTS SWIMSIDE" at Pier 17 in New York on the 23rd. With approximately 1,000 of BTS's top listeners on Spotify gathered in one place, BTS delivered their first full-group performance in four years at the Spotify-hosted event, creating an unforgettable moment for fans.
The excitement from New York carried over to Seoul. Spotify operated "Spotify X BTS SWIMSIDE" cruises on the Han River over three days from the 27th through the 29th. Approximately 2,000 Spotify Premium users visited the venue to enjoy the festivities.
