
Before the craze for "Dubai chewy cookies" — known as "dujonku" — could even fade, butter tteok has emerged as the latest dessert trend. As bakeries and cafes race to launch related menu items, butter tteok has become the hottest search term on delivery apps and social media alike. The rapid rise of frozen jelly snacks, or "eolmeok jelly," shows dessert fads are chasing one another in quick succession.


