Lotte Hotel Opens L7 Brand in Gwangmyeong, Targets Southwestern Seoul Metro Area

Targeting Both Leisure and MICE Demand

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By Kim Sun-young
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Panoramic view of L7 Gwangmyeong by LOTTE Hotel. Photo courtesy of LOTTE Hotel & Resorts - Seoul Economic Daily Culture News from South Korea
Panoramic view of L7 Gwangmyeong by LOTTE Hotel. Photo courtesy of LOTTE Hotel & Resorts

Lotte Hotel & Resorts announced on the 26th that it will open "L7 Gwangmyeong by Lotte Hotel," a rebranding of the existing "Take Hotel" in Gwangmyeong, Gyeonggi Province. The property is the eighth hotel under the L7 brand domestically and internationally, and the company plans to use it to target the southwestern Seoul metropolitan market.

The hotel is located directly in front of Gwangmyeong Station on the KTX high-speed rail line, offering access to transportation infrastructure including express buses and a city airport terminal. In addition to its proximity to Incheon International Airport, planned openings of the Shin-Ansan Line and the Wolgot-Pangyo Line are expected to further strengthen connectivity to major business districts across the capital region. Large commercial facilities including Lotte Mall are clustered nearby. The location is considered advantageous for attracting extended-stay guests who seek to combine shopping and leisure.

The hotel comprises 228 rooms across 27 above-ground and eight underground floors. The room lineup includes both family rooms and single rooms, targeting family guests and solo travelers alike. Key amenities include an indoor-outdoor infinity pool, a restaurant and a fitness center.

The hotel has also expanded its banquet facilities. A banquet hall accommodating up to 250 guests has been equipped with a large screen and a live-streaming system, targeting conference and wedding MICE demand simultaneously.

"Building on Gwangmyeong's transportation accessibility and lifestyle infrastructure, we will progressively develop the property into a multi-purpose space that combines the trendy sensibility unique to the L7 brand," a Lotte Hotel & Resorts official said.

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AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.