Netflix's live broadcast of "BTS Comeback Live: ARIRANG" on June 21 drew 18.4 million viewers worldwide on the day of the event. The concert has also been praised as a cultural event that introduced the beauty of Korea to a global audience.
According to Netflix on Wednesday, "BTS Comeback Live: ARIRANG," the first Netflix live event broadcast from Korea, entered the weekly top 10 in 80 countries and ranked No. 1 in 24 countries. Netflix said the overwhelming response "once again proved the worldwide interest in BTS and K-pop."
The live event was particularly praised for connecting global viewers in real time through its worldwide broadcast. Netflix utilized its proprietary content delivery network, Open Connect, along with technologies optimized for live environments, including load balancing, automatic multi-encoder switching, and a live-dedicated encoding pipeline.
BTS's live performance, which turned Gwanghwamun, a landmark gate in central Seoul, into a wave of purple, was praised for its unprecedented scale not only in technology but also in production and operations. Staff from 10 countries collaborated in eight different languages to achieve a harmony of tradition and modernity and a balance of grandeur and intimacy. The production infrastructure included 23 cameras, 124 broadcast monitors, and 164.5 metric tons of broadcasting equipment. Approximately 9.5 kilometers of power cables were installed at the venue, with 9,660 kVA of power supplied. The operation also processed 40 terabytes of server capacity and 108 terabytes of filming data, demonstrating massive live production and broadcast capabilities.
