The Ministry of Culture, Sports and Tourism and Korea Tourism Organization announced on the 17th that they will launch a hospitality campaign targeting global fans ahead of the BTS comeback concert at Gwanghwamun Square on the 21st. The initiative aims to connect concert attendees with tourism, experiences, and regional visits through integrated online and offline marketing.
Tourism promotional content and welcome messages will be concentrated throughout the Gwanghwamun area. Korea tourism promotional videos will be broadcast on outdoor electronic displays, and welcome banners will be installed on the exterior walls of the Government Complex Seoul. Near Gwanghwamun Station, promotional booths will be operated in collaboration with the Korea Creative Content Agency to provide K-content and travel information, along with interactive events and souvenirs.
The tourism promotion center "HiKR Ground" will operate as a purple-themed space for the concert. The venue will offer beverage discounts and participatory programs, extending operations until midnight on concert day to provide amenities including restrooms, Wi-Fi, and mobile phone charging.
Online promotions will run concurrently. The "VISITKOREA" platform will feature a special exhibition introducing music video filming locations and nearby tourist attractions, while the foreigner-exclusive platform "NOL World" will offer discounts on tourism and experience products. Tourist information including entry procedures, transportation, and payment methods will also be shared through overseas social media channels.
Additionally, promotional efforts will utilize global influencers. Selected influencers will receive experience vouchers and customized support including filming route assistance to encourage content distribution.
During the concert period, the Korea Tourism Organization plans to expand 1330 tourist interpretation services and tourist information center operations to provide multilingual information on transportation, medical services, and late-night travel, while also sharing travel advisories through its platforms.
