The second collaboration between BTS and MU:DS, the cultural merchandise brand of Korean national museums, has been released.
The National Museum of Korea Foundation (President Jung Yong-seok) announced on the 10th that it will unveil the "2026 BTS X MU:DS Collaboration Merch" in partnership with entertainment company HYBE.
The collaborative collection was created to commemorate the release of BTS's fifth studio album "ARIRANG." The designs draw inspiration from patterns on the Sacred Bell of King Seongdeok, also known as the Emille Bell, a National Treasure housed at the Gyeongju National Museum. The series comprises five items: a shoulder bag, card holder, hair clip, hairpin, and layered skirt. This marks the foundation's second collaboration with BTS, following the "2024 BTS Dalmajung X MU:DS" collection.
For this collection, the foundation and HYBE developed graphic designs based on the donor figure depicted on the Sacred Bell of King Seongdeok and the surrounding cloud patterns, applying them across all products.
"The Sacred Bell of King Seongdeok represents the essence of our cultural heritage, recognized worldwide for its outstanding sculptural beauty and casting technology," said Jung Yong-seok, President of the National Museum of Korea Foundation. "Through this collaboration, we hope the beautiful craftsmanship of Silla artisans will reach BTS fans around the world."
The products will be available starting March 20 at 1 p.m. at the merchandise store in the National Museum of Korea's permanent exhibition hall and at BTS offline pop-up stores. They will also launch on HYBE's global superfan platform Weverse at 2 p.m. the same day.
