K-pop girl group BLACKPINK releases its third mini-album "DEADLINE" at 2 p.m. on May 27, marking the group's return to the music scene after a 3-year and 5-month album hiatus.
YG Entertainment stated, "'DEADLINE' is an album capturing 'BLACKPINK's irreplaceable greatest moments' and 'the most brilliant present of BLACKPINK at their peak.'" The agency added that "five tracks spanning diverse styles and genres demonstrate the members' limitless musical evolution and present the team's direction toward even greater heights."
The album features five tracks: title song "GO," the EDM track "JUMP" pre-released in July last year, "Me and my" combining retro hip-hop beats with sophisticated brass sounds, the hopeful anthem "Champion" with its inspiring melody and lyrics, and "Fxxxboy" showcasing delicate and emotional vocals.
"GO" maximizes BLACKPINK's signature positive and confident energy with an explosive hook. The powerful sound, addictive melody, and bold group chant "Blackpink'll make ya" combine to deliver a message of courage and solidarity to listeners.
The "GO" music video teaser features members appearing to voyage into space, crossing wave-crashing seas and lava-filled lands, delivering grand visual aesthetics.
Since debuting in 2016, BLACKPINK has achieved hits with every release over 10 years, wielding significant influence across fashion, advertising, and culture beyond music.
In 2022, their second album "BORN PINK" topped both the U.S. Billboard 200 and the UK Official Albums Chart Top 100, the world's two major album charts.
Following news of the new album, BLACKPINK's official YouTube channel gained approximately 10,000 new subscribers daily. On May 20, the group became the first artist worldwide to reach 100 million YouTube subscribers.
YG stated, "Even amid the breathless journey of large-scale world tours, they devoted extensive time to elevating the album's quality. This is the culmination of all four members' musical capabilities and their synergy as a team." The agency added, "We ask for much support for those who will once again leave a meaningful footprint in the global music market."