tvN is demonstrating its dominance as a "drama kingdom" with shows including "Undercover Miss Hong" captivating viewers from the start of the year.
According to the TV-OTT integrated drama buzz rankings for the first week of February released by Good Data Corporation's FUNdex on the 10th, "Undercover Miss Hong" ranked first, "Spring Fever" second, and "I'll Give You the Universe" seventh, placing all three tvN dramas in the top 10. The shows also ranked first in their respective time slots for Monday-Tuesday, Wednesday-Thursday, and Saturday-Sunday dramas in the daily buzz rankings. In the cast buzz rankings, Park Shin-hye took first place and Ahn Bo-hyun second, with five tvN drama cast members appearing in the top 10. tvN also maintained its first-place position for the fourth consecutive week in the weekly broadcaster drama rankings.
The Saturday-Sunday drama "Undercover Miss Hong" recorded a peak rating of 11.1% in its recent eighth episode, ranking first across all channels in its time slot and setting a new personal best in household ratings for the third consecutive week. The show also ranked first among tvN's target demographic of men and women aged 20-49 across all channels including terrestrial broadcasters. Cumulative views of related digital videos have surpassed 300 million. The drama ranked fifth in the non-English show category on Netflix's official site Tudum and entered the top 10 in nine countries and regions including South Korea, Hong Kong, and Vietnam.
The Monday-Tuesday drama "Spring Fever," which ranked second in buzz, has only one episode remaining until its finale. Episode 11 recorded a peak rating of 6.5%, continuing its upward trend, while cumulative digital video views have exceeded 500 million. According to FlixPatrol, "Spring Fever" has ranked in Amazon Prime Video's TV show top 10 for five consecutive weeks and entered the top 10 in 47 countries including the United States, United Kingdom, and several European nations.
The Wednesday-Thursday drama "I'll Give You the Universe," which premiered on the 4th, is also generating strong response. The bickering romance between Sun Tae-hyung (Bae In-hyuk) and Woo Hyun-jin (Noh Jung-ui), fast-paced storyline, and cheerful chemistry from Sun Woo-joo (Park Yu-ho) have received positive reviews. The show ranked seventh in the first week of February, with related digital video views surpassing 100 million in its first week of broadcast.
A tvN representative said, "All three dramas achieved high view counts and social mentions as word-of-mouth spread about each show's unique appeal." The representative added, "While the first half of 'Undercover Miss Hong' drew attention for Park Shin-hye's acting and character, upcoming episodes will deliver even greater enjoyment through teamwork between Hong Geum-bo and charming supporting characters." The representative continued, "We ask for continued interest and support for tvN as we provide diverse entertainment throughout the week."