Weverse, the fan platform operated by Hybe, saw a surge in users last year, driven by the comebacks of BTS and Blackpink.
According to the "2025 Weverse Fandom Trend" report released by Weverse Company on Monday, new followers to BTS's community surged more than 300% month-on-month in June last year when BTS members were discharged from military service, with community followers exceeding 30 million in July.
Blackpink also became the first girl group on Weverse to surpass 10 million community followers in January this year, with membership sales surging after the announcement of their world tour to rank first in digital product sales.
Buoyed by these developments, Weverse set records last year including 178 artist teams on the platform, 200 million Weverse Live viewers with 1 billion cumulative plays, and monthly active users (MAU) exceeding 12 million. Users' average monthly time spent on the platform increased significantly to 263 minutes from 237 minutes in the previous year. Posts and comments written by fans last year totaled more than 300 million. Large communities with more than 3 million subscribers grew from five in 2024 to nine last year, while Weverse Shop product sales continued to grow from 20.6 million units to 25.2 million units over the same period.
"The return of mega IPs such as BTS and Blackpink, along with the rise of global artists and new talent, contributed to Weverse's growth and engagement reaching a peak," Weverse said in its analysis.
According to Weverse's internal data analysis, fans using the platform are evolving into "superfans" who engage more actively in fan activities. Based on user patterns, fans were classified into explorer, viewer, interactive, and leading types, with Weverse analyzing that fandom activities have shifted from passive explorer and viewer types to more active interactive and leading types.
"Various services such as Weverse DM, Weverse Live, digital membership, and listening parties played a decisive catalyst role in this transformation," Weverse said. "Each of these features contributed to users expanding their experiences into new areas of activity."