Samsung Union Declares May General Strike Over 45 Trillion Won Bonus Demand

■AI PRISM [News for Office Workers] · Samsung Union Plans to Mobilize Up to 40,000 at Nov. 23 Rally · Margin Loans Hit Record 33.8 Trillion Won · AI Pivot: Core Business Relevance Makes the Difference

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By Kang Do-won
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null - Seoul Economic Daily Finance News from South Korea

▲AI PRISM* Customized Economic Briefing

*Editor's Note: 'AI PRISM' (Personalized Report & Insight Summarizing Media) is an AI-based customized news recommendation and summarization service developed with support from the Korea Press Foundation. It selects and provides six customized news items tailored to each reader type.

[Key Issue Briefing]

■ Samsung Cross-Company Union Plays the General Strike Card: The Samsung Electronics (005930.KS) Cross-Company Union has announced a general strike for May 21, demanding bonuses equivalent to 15% of operating profit. If the union's demands are met, each member would receive 580 million won in bonuses — more than seven times last year's semiconductor division OPI (Overall Performance Incentive) of 74 million won, according to analysts.

■ Margin Debt Hits Record High, Leveraged Investment Fever Reignites: As the KOSPI reclaimed the 6,000 level in about a month, the outstanding balance of margin loans hit a record high of 33.87 trillion won. Small and mid-sized brokerages' aggressive customer acquisition push with interest rates in the 3% range is also fueling demand for leveraged investment, analysts say.

■ AI Pivot: Core Business Relevance Separates Winners from Losers: Allbirds ("Newbird AI"), which claimed to be an AI company through a mere name change, surged 582% before plunging 35% the following day. By contrast, CoreWeave, which converted its Bitcoin mining infrastructure into AI data centers, leveraged its technological relevance to establish itself as an Nvidia partner and get on track, analysts say.

[News of Interest to New Office Workers]

1. Samsung's 300 Trillion Won Operating Profit Comes from Chip Super Cycle, Yet Union Insists on 580 Million Won 'Lottery Bonus'

- Key Summary: The Samsung Electronics Cross-Company Union has announced a general strike for May 21, demanding that 15% of operating profit be paid out as bonuses. This year's operating profit is expected to reach approximately 300 trillion won, and if the union's demands are met, a total of 45 trillion won — 580 million won per member — would be paid in bonuses. The company argues that most of this year's performance stems not from HBM development achievements but from the general-purpose DRAM super cycle, calling the demand itself unreasonable. Analysts say the conflict between the union, which has also signaled a refusal to honor its essential-work agreement, and the company, which has filed an injunction, shows signs of becoming protracted.

2. "Attracting Leveraged Investors" by Lowering Rates... Margin Loans Hit Record High

- Key Summary: As of the 16th, outstanding margin loans reached a record 33.87 trillion won. Demand for leveraged investment has surged rapidly as the KOSPI trades around the 6,200 level and attempts to break through its all-time high (6,307.27). The expansion of margin loan balances is also being fueled by small and mid-sized brokerages such as Hanyang Securities (001750.KS) (3.65% annual rate) and Cape Investment & Securities (3.59% annual rate), which are aggressively competing for customers by offering rates lower than banks' mortgage loan rates (in the 4% range). Analysts warn that the scale of leveraged investment will further expand as market conditions and brokerages' sales strategies align.

3. Same 'AI Pivot,' Different Outcomes... Allbirds, the Sneaker Maker, Shunned While CoreWeave Stays on Track

- Key Summary: On the New York Stock Exchange, companies that have declared a shift to AI businesses are seeing starkly divergent results. Allbirds, which posted losses for two consecutive years, simply changed its name to "Newbird AI" and surged 582% in one day, only to plunge 35% the next day and be shunned by the market. By contrast, CoreWeave, which converted its Bitcoin mining power grid and data centers into AI infrastructure, has established itself as an Nvidia partner and even signed a long-term contract worth $6 billion with Jane Street. The dominant view among analysts is that pivots riding on trends without business relevance end in failure.

4. "Limited Investment Risk" Despite Potential for Total Loss... Controversial ELW Ad Blinds Consumers to Risk

- Key Summary: Korea Investment & Securities is facing criticism for running advertisements aimed at novice investors in their 20s and 30s that describe ELWs (Equity Linked Warrants) — Grade 1 investment-risk products with potential for total principal loss — as having "limited investment risk." This year, retail investors' average daily ELW trading volume has surged to 168 billion won, nearly double last year's 86.7 billion won. Financial authorities are reportedly considering countermeasures from an investor protection perspective amid the overheated marketing of high-risk products by brokerages. Observers point out the need to guard against cases of unprepared entry into ultra-high-risk products, lured by provocative ad copy and low-rate promotions.

▶ Read the article: "Attracting Leveraged Investors" by Lowering Rates... Margin Loans Hit Record High

null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea

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Original reporting by Kang Do-won for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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